Bevouac
Proptech
Real Estate
Web & mobile
Bevouac
Redesigning a real estate investment platform to simplify the user journey, improve information clarity and help prospective investors navigate the investment process with confidence.
Role
UX Research, UX/UI Design, Prototyping
Client
Bevouac
Timeline
1 Year
Tools
Figma, Miro, Jira
Hotjar, Maze
Platform
Web & mobile
03
UX priorities
UX/UI
Website redesign
Responsive
Multi-device experience
End-to-end
User journey optimisation
OVERVIEW
THE CHALLENGE
Bevouac is a real estate investment service that helps individuals invest in rental properties through a guided, end-to-end approach. The digital experience needs to communicate the service clearly, establish trust and help prospective investors understand the steps involved.
The problem
Real estate investment involves complex information and significant financial decisions. The challenge was to improve the website experience by making information easier to find, clarifying the investment journey and reducing friction throughout the user experience.
The goal
Redesign the existing website to create a clearer, more intuitive user journey that helps prospective investors understand the service and move towards contacting Bevouac.
MY ROLE
What I did
As a freelance UX/UI Designer, I worked on redesigning Bevouac's existing website, focusing on improving the user journey, structuring information and creating a clearer, more consistent digital experience.
Responsibilities
-
UX audit & competitor benchmarking
-
Interviews & personas
-
User journey & information architecture
-
UX/UI design & responsive layouts
-
Prototyping & design iterations
-
Design system & developer handoff
HOW I WORK
How I approached it
01
Discover
Audited the existing website to identify navigation issues, content gaps and potential friction points in the investment journey.
02
Define
Structured key findings into UX priorities, focusing on information clarity, navigation and the path to contacting Bevouac.
03
Design
Redesigned the information architecture and page layouts to make the investment process easier to understand and navigate.
04
Test
Reviewed design iterations to improve consistency, usability and responsive behaviour across screen sizes.
05
Hand off
Finalised responsive UI designs, documented components and prepared design specifications for developer handoff.
RESEARCH
Key insights
01
Information clarity
Hypothesis
Prospective investors need clear and accessible information to understand the service and evaluate whether it meets their needs.
UX opportunity
Improve content hierarchy, simplify complex information and make essential details easier to find.
02
Investment journey
Hypothesis
Understanding the different stages of a real estate investment can be challenging for users discovering the service for the first time.
UX opportunity
Structure the experience around the investor journey, presenting the process in a logical and progressive way.
03
Conversion & next steps
Hypothesis
Users may hesitate to get in touch if the next step is unclear or if they do not understand what happens after submitting a request.
UX opportunity
Clarify calls to action, explain the next steps and make the contact journey more intuitive.
SOLUTION
UX decisions &
design evolution
Decision 01 — Improve information architecture
Challenge
Users need to understand the service without searching through multiple sections of the website.
Design decision
Reorganise the information hierarchy to make the most relevant content easier to discover.
UX rationale
A clearer information structure helps users find answers more efficiently and understand how the service works.
Decision 02 — Simplify the investment journey
Challenge
The investment process involves several stages that may be difficult to understand at first.
Design decision
Structure the content around the different stages of the investment journey.
UX rationale
Presenting the process progressively can help users understand what to expect and what they need to do next.
Decision 03 — Clarify conversion points
Challenge
Users need to understand what action they can take and what will happen afterwards.
Design decision
Improve the visibility and clarity of calls to action and the information surrounding them.
UX rationale
Clear next steps can reduce uncertainty and help users move through the conversion journey.
The final design
UX KPIs
Comprehension and Usability
KPI
Task success rate
Form completion rate
Qualified lead conversion rate
Measure
Ability to complete a task on the site
Proportion of forms started and subsequently completed
Share of visitors who become qualified leads
Relevance
Evaluate ease of use
Helps identify friction points in the customer journey
Connects user experience to a business objective
OUTCOME
Results & learnings
Impact
The redesign focused on improving information clarity, structuring the investment journey and creating a more intuitive path towards contacting Bevouac.
What I learned
This project reinforced the importance of designing for clarity and trust in a complex decision-making process. It also highlighted the value of aligning information architecture, user needs and business objectives when improving a digital experience.
Have a role or a project in mind?
Let's talk about how I can help your team.