+32%
online orders
+24%
subscriptions
+28%
checkout-drop-off
80
Usability score
OVERVIEW
THE CHALLENGE
[ Describe the context: who is the client, what do they sell, who are their customers? ]
The problem
[ What wasn't working? e.g. users struggled to find the right coffee, the subscription flow was confusing, mobile conversion was low. Back it with data if you have it. ]
The goal
[ What did success look like for users and for the business? ]
MY ROLE
What I did
[ Your scope and team: who you worked with (PM, developers, roaster team) and what you owned. ]
Responsibilities
• User interviews and analytics review
• User flows and wireframes
• UI design and design system
• Usability testing and iterations
• Handoff and QA with developers
HOW I WORK
How I approached it
01
Discover
Interviews, analytics, competitor benchmark
02
Define
Personas, key journeys, priorities
03
Design
Wireframes, UI, design system
04
Test
Usability tests on prototypes
05
Hand off
Specs, handoff and QA
RESEARCH
Key insights
01
[ Insight title ]
[ What you learned from users and how it changed the design. ]
02
[ Insight title ]
[ What you learned from users and how it changed the design. ]
03
[ Insight title ]
[ What you learned from users and how it changed the design. ]
SOLUTION
The final design
OUTCOME
Results & learnings
Impact
[ What wasn't working? e.g. users struggled to find the right coffee, the subscription flow was confusing, mobile conversion was low. Back it with data if you have it. ]
What I learned
[ What did success look like for users and for the business? ]
Like what you see?
I'm open to full-time roles and freelance projects. Let's talk.